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The art of persuasion as taught by one of the worlda s most sought--after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment--based techniques, and has made them practical for everyday use--capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance--based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain--making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

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Author: Joel Bauer,Mark Levy
Number of Pages: 256 pages
Published Date: 02 Jul 2004
Publisher: John Wiley and Sons Ltd
Publication Country: New York, United States
Language: English
ISBN: 9780471647973
Download Link: Click Here
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